The Kinzler Story
Kinzler was born in 2020, during the COVID pandemic. Such a disruptive impact on businesses in every sector, large or small, across the world, accelerated something that David and Tony (the original Kinzlers) had been thinking about for years.
What is going on subconsciously between buyer an seller in a transaction?
Brain Sells...
The reasoning is this: if we understand more about the machine driving every single decision we make (the brain) we will be better placed to make better deals and service customers more effectively. This is especially true when the world throws some unexpected challenges at us.
Over the course of their careers both founders had developed an interest in neuroscience and behavioural psychology. And when the pandemic kept throwing curve balls which meant major business transformation projects were happening in days not months, it seemed to make sense to deepen that understanding, so that the constant in such rapid change, the human being, could be the guide to more effective performance.
The Mission
We have worked with sales professionals in over 30 countries as sales people ourselves, sales leaders, award winning executives and consultants,
This experience has taught us two interesting things:
1: that sellers the world over from Beijing to Barcelona face similar challenges. Whatever the industry, market position, product or even national culture, sellers are human beings trying to effect behavioural change in other human beings.
2: that technology, automation and geopolitical change is going to impact sales processes at a faster and faster rate.
Considering these drivers, we've become passionate about moving away from traditional training, which teaches a sales processes based on acronym based rituals, and towards understanding people - and their brains - which will remain the secret to human sellers influencing human change.
Kinzler connects with some of the world's leading authorities on neuroscience, economics and behavioural psychology to build these sales and sales leadership practices which form sustainable, meaningful and fulfilling outcomes for our clients.
Jack Kinzler
The genius behind the flag on the moon
Some things look simple from the outside when they are actually extremely complex in practice. Jack Kinzler, designer of the flag that was planted by the astronauts on Apollo 11 on the surface of the moon, faced challenges such as how to make the Stars and Stripes 'fly' with no atmosphere or wind to help him.
Throw in making the mechanism small and light enough to be carried on the landing pod, and strong enough to withstand the conditions of the lunar surface which he knew little about, and the scale of the task starts to become clear.
Kinzler's genius means that we don't give much thought to the engineering brilliance, we simply admire the flag to this day, 50 years on.
It is this principle of designing apparently effortless solutions that our practice is built on: allowing our clients to admire the outcomes and not the process. It may not be in space (yet) but we hope our work lives up to the remarkable standards Jack Kinzler set for us all!.
Learn More
We like to make the complex simple, and to work with as many human brains as possible to grow revenue outcomes. We'd love to work with you, so reach out and let's compare brain sells...